We have decided to withdraw from any future sponsorships in NASCAR. We see the sport dying off and we hate to see that as we have grown up being nascar fans and have a lot of friends that are drivers in NASCAR.
We are leaving NASCAR because the viewership isn’t like it used to be. From a business standpoint, it doesn’t make sense for us to continue if we aren’t seeing any gain from the viewership on NASCAR. No, we aren’t doing it because they banned the confederate flag. No, we aren’t doing it because of the Bubba Wallace story. We are simply not continuing our relationship because we see NASCAR as a whole declining. I can remember going to races back in 2005 – 2010 and the stands would be packed full. The parties would be insane in the infield and it was an overall great time. The past three times we’ve sponsored a car in NASCAR, we’ve seen empty seats, the energy is just different. NASCAR needs to do some serious marketing and make a lot of changes if they are wanting new sponsorships to come on board. With the prices to sponsor different teams, it just isn’t worth it.
We will always continue to support our close friends in the sport but from a business standpoint we have decided to end the relationship with NASCAR.